Paper Pizazz® Retailer Scoop

February 14, 2006
Issue #72
Hot Off The Press: 1-800-227-9595
www.B2B.hotp.com

What’s the Scoop?

Paper Wishes Weekly Webisodes

Check out this week’s segment for a peek at tips, techniques and page samples from our latest idea book: Design Elements!

Consumer Survey Report

Wonder just how long it’s taking your customers to complete their projects? In our latest online survey, we asked scrapbookers how long it usually takes them to complete a double page spread. Out of 380 responses, here’s what we found out:
- 1 hour: 10%
- 1-2 hours: 40%
- 3-4 hours: 31%
- 4-5 hours: 12%
- More than 5 hours: 7%

From the hottest styles to the coolest trends, nothing can beat the winter blues like the CHA-Winter trade show in Las Vegas! Keep reading to see the top-selling product lines and hot trends at Hot Off The Press’ booth.

8"x8" Almost Done™ Page Kits

We expected these cool little kits to sell well...what we didn’t expect was the overwhelming volume of orders! These six themed kits fairly flew out of the booth. Why? We think it’s the combination of the Convenience Trend and the Mini Album Trend...but as one retailer simply pointed out, “These kits are adorable—and great quality!”

Embellish-abilities™

These color-coordinated embellishment packs were a hit with retailers looking for an easy way to merchandise embellishments...and to sell more than just $2.00 in ribbons and brads. Even better, each Embellish-abilities™ kit coordinates with a sarapapers™ collection for add-on sales.

8"x8" Albums

Mini albums continue their amazing growth trend. This year’s top seller? The prize goes to the Disney Princess Paper Pack, which retailers bought in conjunction with the Princess Cardstock Pack and matching Princess Album.

Vintage

The vintage trend is big–and CHA-Winter was no exception! From Vintage and Classic sarapapers™ to Embellish-abilities™ kits with brads, ribbons, buttons, silk flowers and more, trendy vintage products are hitting scrapbook pages everywhere!

Sara Naumann
Newsletter Editor

All content copyright 2005 by Hot Off The Press, Inc.
1250 NW Third Avenue
Canby, OR 97013
1-800-227-9595
www.B2B.hotp.com
info@hotp.com