Paper Pizazz™ Retailer Scoop

April 27, 2005
Issue #42
Hot Off The Press: 1-800-227-9595
www.btob.hotp.com

What’s the Scoop?

The beading trend has officially hit the craft industry! So, who’s beading? Our research shows a huge influx of beginners—mostly women in their teens, 20’s and 30’s who want to make a special gift or a unique piece of jewelry for themselves.

The trick? They’re busy, and they want instant gratification. No tedious peyote stitching here—this customer wants to make something today to wear tomorrow. In response to this trend, Hot Off The Press debuts a brand-new beading book created for the beginner: Beading 101.

And of course, Carol, Lyallyn and Missi are ready and waiting to answer questions and take your order.

Sara Naumann
Newsletter Editor

NEW! Beading 101

Take the mystery out of beading! Beading 101 is the ultimate resource for beaders of all skill levels, containing 40 pages of basic and hard-to-find beading information. You’ll learn about bead types and styles, beading tools (the must-haves and the nice-to-haves), stringing materials, findings and more. We’ll show how to use a bead board to plan your piece and how to crimp the ends for a perfect finish. You’ll discover fundamental techniques, from creating patterns and shapes to making multi-strand pieces, dangles and wrapped loops, plus using spacers, bead caps and jump rings. Contains 87 examples of necklaces, chokers, earrings, bracelets and watches. 40 pages. Retail $8.99.

It’s the perfect companion to our other new beading book, 30-Minute Beading, which you read about in the February 1 issue of Retailer Scoop. In case you missed it, here’s more information:

NEW! 30-Minute Beading

Make it tonight—wear it tomorrow! Love beading? Short on time? Now you can create fabulous jewelry pieces quickly and easily! Let designer Katie Hacker show you tips, tricks and techniques for making 63 stylish pieces that won’t take a lot of time. Katie uses easy-to-find beads and findings, then provides step-by-step instructions and color photos to make it easy for you to get started right away. Each project can be completed in 30 minutes—great to make for gifts or for that outfit you want to wear tomorrow. 40 pages. Retail $8.99.

Got questions? Want to place an order? Then contact our non-commissioned Retail Specialists Carol, Lyallyn or Missi. They’ll be happy to help!

All content copyright 2005 by Hot Off The Press, Inc.
1250 NW Third Avenue
Canby, OR 97013
1-800-227-9595
www.btob.hotp.com
info@hotp.com