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Paper Pizazz® Retailer Scoop

December 4, 2009
Hot Off The Press: 1-800-227-9595

What's the Scoop?

Good morning!

Did you know Dazzles™ are a proven sales success? They’re a great impulse purchase and perfect for scrapbook stores, stamp stores and craft stores And, they retail at a low $1.99 each!

Dazzles™ aren’t just another peel-off sticker: Metallic outline stickers, a best seller in Europe for years, are taking the US market by storm with unique HOTP designs and packaging. Each Dazzles™ pack comes with an idea sheet because sales increase when the customer knows how to use the product. In fact, market research shows that when ideas are displayed, this type of sticker sold 500-1000 units vs 50-100 of the regular sticker types.

They’re ideal for cardmaking, and beautiful on scrapbook pages, mini album covers…even candles and glassware. A retailer in Europe, who’s been selling outline stickers for more than a decade, shared with us her insights on Dazzles™ too. Keep reading to find out more!

Sara Naumann
Vice President, Sales & Marketing

Shipping in January: New Dazzles™

Best-sellers! This winter, we’re delighted to release Valentine, Easter and everyday Dazzles™ including: music, crosses, baby, wedding/anniversary and more…a great way to kick-start sales for the new year!

Dazzles™ are available in three different styles: Dazzles™, Stacked Dazzles™ (to be layered with foam tape) and Stitched Dazzles™. We even have them in a bundle for easy ordering: All new Winter ‘10 Dazzles™ in 3’s. Want them in 6’s? Just order two bundles!

Pre-order today!

The line is absolutely dazzling: Easy to use, a familiar sticker product and wonderful results—all at a great low price.

Retailer Spotlight

Ineke at Scrap2b in the Netherlands has been selling outline stickers for many years. She wrote that although her customers have seen thousands of different outline stickers over the years, HOTP has “taken them to a new level. I just love the outline Holly and Christmas Tree Dazzles™!”

Ineke went on to say that the “Stitched Dazzles™ are just the right size to manage, even with rheumatism” and it never crossed her mind to use them for scrapbook layouts. We can hardly wait to see how Ineke’s customers use them! And did you know that you can place Dazzles™ on candles, ornaments, votives, glassware, Easter eggs and just about any other surface you can imagine. They’re an inexpensive way for your customers to make holiday gifts.

As always, thank you for your business—we appreciate it!

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