Paper Pizazz™ Retailer Scoop

November 29, 2004
Issue #31
Hot Off The Press: 1-800-227-9595
www.btob.hotp.com

What’s the Scoop?

This winter, you’ll probably notice an increased number of emails from us at Hot Off The Press. Why more email? Because our independent retailers are the first to know about new HOTP product—besides, we can’t wait another month to show you all the fabulous new product arriving on our doorstep! (After all, why should you have to wait until CHA when these goods are in stock now? Let your competition wait—by that time, you’ll already be selling these hot new items in your store!)

Sara Naumann
Newsletter Editor

PS. Did you get your postcard showing the All-in-One Scrapbook Kits yet? Don’t forget, our 10% savings expires on 12-31. Find out more about these incredible kits below!

All-in-One Scrapbook Kits

Our market research tells us scrapbookers are looking for more themed, packaged solutions—especially the beginning and busy scrappers. Here’s something designed just for them! Our new all-in-one album kits contain a wealth of wonderful coordinating supplies. It’s incredible! Each kit includes:

• A decorated 12”x12” post-bound album with a photo window cut in the cover
• 21 coordinating patterned papers
• 2 sheets of punch-out embellishments like tags, borders and art
• One sheet of cardstock sticker alphabet tiles

It’s an incredible value for a terrific low price, and because it’s Hot Off The Press, you know it’s top quality and fabulous design. Retail just $29.99 each—yes, you read that right!

sarapapers™

By popular demand! Love the papers in the sarabook™ paper collections? So did lots of scrappers—now we have sarabook™ papers in true 12”x12”! This collection contains “families” of jewel colors like emerald, garnet, ivory, amethyst and sapphire. You’ll have 36 sheets, including 6 sheets of glimmer paper and 25 faux-textured tag cut-outs. It’s a wealth of beautiful, versatile papers! Retail $14.99.


NEW! Busy Scrapper

Best-selling line for scrapbooking! Our Busy Scrapper line has been a phenomenal seller—which is (of course) why we made more. This month we have two new collections: Busy Scrapper Ephemera and Busy Scrapper 4 Seasons. Each contain 36 sheets of paper, plus tons of alphabet tiles and coordinating tags, borders and art cut-outs. Busy Scrapper Ephemera is a fabulous shortcut to the shabby chic look (I LOVE this book!) while 4 Seasons is perfect for scrapping those annual photos (the summer set is so pretty you hardly want to tear it from the book). Incredible collections, fabulous value, proven winners—what more could you want?

Something New

If you look on the inside front cover of our new Paper Pizazz® books, you’ll notice a little change from the old style—a list of 5 Reasons Why You’re Smart to Buy This Book. There’s where we list the benefits to buying a Paper Pizazz® book: Saving time, saving money, getting inspiration, having the perfect fit and totally safe scrapbook supplies. We think of it as a way for the product to help sell itself!

Retailer Training Day at CHA!

Have you signed up yet? If not, you’ll want to contact Carol, Lyallyn or Missi at 800-227-9595 to reserve your spot! HOTP is famous for our Retailer Training events, teaching the latest techniques, tips, trends and ideas in a series of hands-on sessions. It’s an all-day event on Friday, February 11th. Cost is $25.00. Hurry—space is limited!

 

All content copyright 2004 by Hot Off The Press, Inc.
1250 NW Third Avenue
Canby, OR 97013
1-800-227-9595
www.btob.hotp.com
info@hotp.com